My journey to make
journaling more
creative and fun

I started writing and drawing when I was 10.
I’ve always loved recording my thoughts
and doodling for as long as I can remember.
It helped me process emotions, reduce
stress, and organize my day. It sparked my
creativity, and allowed me to express things
I never knew was deep down inside.

I started writing and drawing when I was 10. I’ve always loved recording my thoughts and doodling for as long as I can remember. It helped me process emotions, reduce stress, and organize my day. It sparked my creativity, and allowed me to express things I never knew was deep down inside.

Later in life, I started to draw and post a
comic on Instagram everyday for 2 years.
I illustrated life with my husband: us as a
couple, our marriage, our struggles with IVF
and miscarriage, and finally…

Later in life, I started to draw and post a comic on Instagram everyday for 2 years. I illustrated life with my husband: us as a couple, our marriage, our struggles with IVF and miscarriage, and finally…

I never stopped drawing and journaling every day and started to share more of my journal spreads and doodles with our loving community. The account grew to over 500,000 followers.

I never stopped drawing and journaling
every day and started to share more of my
journal spreads and doodles with our loving
community. The account grew to over
500,000 followers.

I realized many people also wanted to start journaling but felt they didn’t have any drawing skills. I then had the idea to design stickers in cute themes to make it easy for people to bring their journals to life. In addition to stickers I also started making planners, sticky notes, memo pads, washi tapes, and more to bring out everyone’s creative side with different types of stationery.

I realized many people also wanted to start
journaling but felt they didn’t have any
drawing skills. I then had the idea to design
stickers in cute themes to make it easy for
people to bring their journals to life. In addition
to stickers I also started making planners, sticky
notes, memo pads, washi tapes, and more to
bring out everyone’s creative side with
different types of stationery.

I fulfilled orders with my husband and his brother from our home late into the night, and we eventually hired our first employee after a year of working on this full time.

I fulfilled orders with my husband and his brother from our home late into the night, and we eventually hired our first employee after a year of working on this full time.

I fulfilled orders with my husband and his brother from our home late into the night, and we eventually hired our first employee after a year of working on this full time.

Fast forward a
couple of years:

We have a passionate design, production, and shipping team in our downtown Toronto office, where we make a majority of our products with local manufacturers.

Fast forward a
couple of years:

We have a passionate design, production, and shipping team in our downtown Toronto office, where we make a majority of our products with local manufacturers.

We built a strong welcoming community with
thousands of people, veterans and new faces
alike, who love to share and inspire one
another with their journals and planners.

We built a strong welcoming community with thousands of people, veterans and new faces alike, who love to share and inspire one another with their journals and planners.

I hope you'll
join us too!